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September 20, 2004London launches charm offensive
LONDON, England (CNN) -- The travel industry is hoping a new charm offensive will attract more sophisticated tourists and high-spending business travelers to the British capital. London is looking to import U.S. and European levels of hospitality in a bid to raise the standards of its hotel, restaurant and tour guides at the top-end of the market. An acute deficiency in top-class waiters and fully-trained wine servers, as well as other skilled staff, has led the London Development Agency to pump £3.5 million ($6.3 million) into the initiative. "We are looking at enterprises to come forward for the funding. In total 430,000 people work in this sector and we want to ensure that tourists get good service," Vincent Burke from the London Development Agency (LDA) told CNN. More charm here Comments
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