By Rob McGann | January 31, 2005

Women convert from researching a specific online travel product more frequently than men, according to a survey by BURST MEDIA.

The study polled 3,500 BURST! Media network visitors ages 18 and older who made at least one overnight trip in the past six months.

According to the survey's findings, 64.1 percent of women who researched auto rentals online also made an online auto reservation versus 58.5 percent of men. A similar gender gap was measured for airline flights, with 64.6 percent of women who researched flights online having made an online ticket purchase versus 59.0 percent of men. There was less difference in terms of hotel accommodations: 56.9 percent of women who researched hotels on the Web had booked a room online versus 55.0 percent of men.

Overall, the survey found 46.9 percent of adult women have made a travel purchase of some kind in last six months versus 39.4 percent of men.

Women Buy More Travel Online Than Men, continued