Discover 7 Profitable Side Hustles in Kenya

Discover 7 Profitable Side Hustles in Kenya

Whether you're seeking additional income to supplement your salary or dreaming of becoming your own boss, starting a side hustle is an excellent step in the right direction. In Kenya, where many full-time jobs leave limited personal time, engaging in a side hustle during a few hours on weekdays and weekends can grant you the freedom to run a successful venture. Here are seven side hustles that have the potential to make you rich in Kenya:


1. Freelancing: The Rise of the Gig Economy

Freelancing is an ideal option for those who prefer to work independently without any commitment to a single employer. Freelancers can choose from a variety of tasks and companies to work for based on their skills and interests. The demand for freelancers is growing across different fields, including writing, translating, web design, data entry, transcription, computer programming, and graphic design. Freelancers are usually paid either on an hourly basis or per project, with rates sometimes influenced by their level of expertise and experience. Online platforms like Upwork and Freelancer provide avenues for promoting and finding freelancing opportunities.

For university students, social media management can be a particularly lucrative side hustle in Kenya. Small businesses often lack the time and resources to consistently post content on social media, making them potential clients for students offering social media management services. By contacting local small businesses and proposing to manage their social media platforms for a contracted monthly fee, students can build a profitable business by securing multiple clients.


2. Blogging: Share Your Passion and Earn

If you have a passion for writing and an interest in sharing information, blogging could be the ideal side hustle for you. Starting a blog centered around a topic you're passionate about allows you to provide quick updates, personal thoughts, and valuable tips to readers. Consistently creating engaging and informative content will attract and retain readers, ultimately driving traffic to your blog. Once you've built a substantial audience, you can monetize your blog through various means, such as displaying ads. Google AdSense and other advertising networks offer cost-per-click or cost-per-view ads, while advertisers can also directly place ads on your site for a flat fee.


3. Online Tutoring: Share Your Knowledge

Online tutoring involves imparting knowledge on a particular subject to one or more learners over the internet. If you possess a skill or knowledge that others are interested in learning, you can offer one-on-one coaching and earn income from it. Once you've honed your online teaching skills, consider developing an online course that learners can access at their convenience for a fee. Platforms like Udemy and Teachable allow you to create and host your online courses, providing you with a way to turn your expertise into a profitable business. Additionally, you can package your course as a downloadable eBook and sell it online, catering to the growing popularity of eBooks among young audiences.


4. Affiliate Marketing: Leverage Your Online Influence

If you have a sizable following on social media or a high-traffic website or blog, you can make money through affiliate marketing. This form of advertising allows you to promote products and receive payment for every sale that originates from your platform. To be successful in affiliate marketing, it's essential to test and review the products you promote, as your genuine knowledge and experience with the products will increase the credibility of your promotion. Additionally, consider reaching out to your target audience through email marketing to advertise products and potentially generate more sales.


5. Email Marketing: Monetize Your Newsletter

Email marketing has become a hot side hustle for creatives looking to earn money through sponsorships and paid subscriptions. To get started, purchase a domain name and create a landing page to attract subscribers. Consistently send high-quality email newsletters to your subscribers, and consider selling sponsorships to brands interested in reaching your audience. Alternatively, you can upgrade your newsletter into a paid subscription bulletin, funded by your subscribers. Various platforms such as MailChimp, Aweber, CovertKit, Lead Pages, and Constant Contact can help you get started with email marketing. Recently, newsletter entrepreneurs have been using Substack, a service that allows publishers to write, edit, and send e-newsletters to subscribers for free, offering both free and paid subscriptions.


6. YouTubing: Entertain and Educate

Creating engaging content on YouTube can be a lucrative side hustle in Kenya. YouTube offers a platform to share your passions, interests, and knowledge while generating income through ad revenue and brand partnerships. Popular content in Kenya includes comedy, beauty tutorials, and informative videos on diverse subjects like home decor, cleaning, and cooking. Building a successful YouTube channel requires dedication and consistency, so choose a niche you are genuinely passionate about and can create content for regularly. Avoid burnout by focusing on topics that inspire and motivate you to produce engaging videos.


7. Operating Airbnb: Rent Your Space

Operating an Airbnb is an emerging and profitable side hustle in Kenya, particularly for those with well-furnished homes in cities like Nairobi, Mombasa, Kisumu, and Nakuru. Airbnb allows hosts to rent out spare rooms or entire homes to travelers, providing a more affordable and personalized alternative to hotel lodging. To get started, list your property on the Airbnb platform, where travelers can view and book your space. Airbnb facilitates secure payments through its chat system, connecting hosts directly with guests. Airbnb charges a 3% commission on bookings and a 6%-12% service fee from guests. Some entrepreneurial Airbnb operators in Nairobi reportedly earn over KES 100,000 per month from renting out their properties.



In Kenya, the growing popularity of side hustles presents exciting opportunities for individuals seeking additional income streams or entrepreneurial ventures. Whether you're a freelancer, blogger, online tutor, affiliate marketer, email marketer, YouTuber, or an Airbnb host, these side hustles offer viable paths to financial success. The key to success lies in finding a niche that aligns with your passions and skills, consistently providing value to your audience, and continuously refining your strategies to optimize earnings. Embrace the entrepreneurial spirit, embark on your side hustle journey, and open the door to financial prosperity and personal fulfillment.