Links are like the currency of the website. Those websites
are rewarded with high rankings on search engines that have a lot of links on
their pages. Whereas, pages that don't have links are considered unimportant.
In this article, we will tell you how to get quality links
for your website without risking a Google penalty. If you want to get better
results, you can have guidance from the best SEO company in India.
What is Link Building?
The process of deliberately increasing hyperlinks (or
Backlinks) referring to a website is called link building. It is quite an
important feature of SEO to improve the website’s search engine visibility.
Importance of Link Building
Links are considered one of the major factors in Google. To
make your website's pages rank high in the search results, you have to make
links for them.
Thus, a simple rule is that pages containing more backlinks
are more likely to rank higher in search results.
Links are Not the Answer to Everything
Links are quite important for any website to rank well on
online search pages. It's not impossible to rank high with a lot of links on
your site. Whereas, links aren’t the only strategies that Google uses to rank pages.
There are various strategies for link building, including adding links
manually, asking for links from website owners, buying links (although this is
risky), and earning links naturally through high-quality content and promotion
efforts.
If you build lots of links to your web pages and still rank
poorly, you have to look into some other ranking factors.
How to Build a Good Link
Many strategies based on link building can be classified
into 4 parts:
Adding Links
Asking for Links
Buying Links
Earning of Links
Adding Links: Adding a link means manually putting your link
on others' websites. The most common strategies that fit into this category
are:
Business directory submissions
Social profile creation
Blog commenting
Relocating to forums, communities, and Q&A sites
Creating job search listings
Building links with these tactics is easy to do. And for some reason, such links are more likely to have low value in the eyes of Google. Sometimes they can be spam.
You don't have to ignore these given strategies, as
each of them has its advantages.
Asking for links: As the title says, asking for links is
done when you go to the owner of the website from whom you want to get a link
and give him the best reason to link with you.
Here are some of the link-building tactics and strategies
that fall into this category.
Guest Posting
Skyscapering Technique
Ego Bait
Link Insertion
Testimonials
Exchange of Links
Resource Page Link Building
Image Link Building
Linked and Unlinked Mentions
PR
When you send the first email request, you might face some harshness. There is a chance that your compelling reason is not compelling enough because:
Your guest post isn’t quite good
The resources you made aren’t worthy
Your skyscraper isn’t as tall as you thought
Therefore, if you’re not ready to risk the well-being of
your website and buy links that are not useful for your website, get advice
from professionals offering affordable SEO services in India.
Earning Links
When other people link to your page even if you don't ask
them to do what's called earning links. This will happen only if you have
something good on your website.
Unless you will not promote your website, people will not
come to know about you and earning of links will not take place. The more
people see your site, the higher the chance that they will end up linking
to it.
What Makes a Good Link
There are various ways through which Google measures the
value of each link but no one knows exactly how. According to the SEO
community, there are some general strategies through which you can assess
links. They are:
Authority
Relevance
Anchor text
No follow vs follow
Placement
Destination
Best Strategies for Link Building
Down below there are strategies through which you can do the
best link-building. Some of them are:
Check the competitor's link
Making linkable assets
Better content promotion
Guest Posting
Keep a Track of Your Link Building
It's essential to track link-building efforts regularly
through monthly audits using backlink auditing tools. This helps monitor earned
and lost links, allowing adjustments to the strategy as needed. It is important
to track your link building. Doing monthly audits is recommended to you as it
will help in keeping track of earned links, lost links, etc.
You can set them up by backlink auditing tools. All you need
to do is:
Click on settings on the right corner of the page of your
website
Then, click on Recrawl Schedule
From the drop-down button, select Once a Month
Then, select the Send Email option
Finally, click on the Update button
By doing this, you can easily track your link building.
CONCLUSION
Effective link-building is essential for improving website
visibility and search rankings. By employing various strategies such as adding,
asking for, buying, and earning links, website owners can enhance their online
presence.
It's crucial to prioritize quality over quantity and
regularly track link performance through audits. With a strategic approach and
ongoing effort, businesses can leverage link-building to achieve long-term
success in the competitive online landscape.